Weiner also didn't spend the marketing dollars that Red Bull and Monster spent – opting instead to sponsor wakeboard, motocross and surf athletes, and deploy young models dressed in gold and black bikinis.Īs Rockstar grew, so did Weiner's lifestyle. A distribution deal with Coca-Cola in 2005 later collapsed over strategy and frequent conflicts. Weiner's combative personality was both an asset and a curse. While industry experts said the energy drink space was already saturated by Red Bull and Monster, Rockstar came in at a lower price point with a 16 oz can, twice the size of a Red Bull. So, according to Forbes and other reports, Weiner took out a $50,000 mortgaged on his condo, developed a drink and painted an old limo with the Rockstar Energy logo to distribute and promote the drink around San Francisco in 2001. He went to work for Skyy Vodka and pitched the company on the idea of starting an energy drink company. After graduating from San Diego State University with a degree in political science, Weiner ran for California State Assembly but lost. Born and raised in Marin County, Calif., Weiner is the son of famed conservative radio host Michael Savage and inherited his dad's passion for politics. Like many entrepreneurs, Weiner's original life plan didn't work out. "I'm proud of what we built and how we've changed the game in the energy space," Weiner said in a statement this morning. The deal caps one of the great underdog entrepreneur stories of the business world – and instantly creates a huge cash fortune for a spiky-haired, 50-year-old rebel famous for his yachts, collection of mansions and bevy of super-models always touting his products. Personal Loans for 670 Credit Score or Lower
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